What draws us to videos with people reacting to what’s on the screen
It is a phenomenon impossible to think of outside the internet: a video that shows how another person reacts for the first time when seeing something that we already know. It constitutes a genre with its own codes and specific slogans, and Clarissa Herrera seeks to unravel its meaning with the help of Agustin Gimenez, partner and co-founder of aHGency; Jorge Gobbi, Head of Practical Work, Theory and Practice of Communication 2, Degree in Communication Sciences (UBA); Agustin Eme, the “husband of the Internet” and serial recommender of movies and series; and of Melisa Avolio, journalist specializing in technology.
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