May 17, 2022 7:46 am

Cheap food: they left their jobs, raised US$100,000 and launched a business that did not exist in Argentina

Three partners, one purpose: reduce the surplus of food that is discarded. In Argentina they are thrown per year 16 million tons of food in good state. This generates the same amount of greenhouse gases as all the cars in the City of Buenos Aires.

In addition, the annual waste is enough to feed 3.5 million people. In the case of Latin America, the waste is 127 million tons.

This situation inspired Santiago López Silveyra, Federico Broggi and Santiago Guglielmetti, three young friends, to found Winim. With a initial investment of US$100,000, They created a startup that helps gastronomic establishments to sell the surplus of daily food. Through a mobile application, which works as a market place (an online commerce platform), the participating stores and food companies resell the products that are left over for the day or that they have in overstock.

In 2019 they saved 6,000 products, in 2020, 60,000; in 2021, 150,000. There are 20,000 dishes per month, approximately. Since January 2020 they register more than 200,000 kilos of food saved. It is the equivalent of 500,000 kilos of CO2, the same as emitted by a plane that goes around the world 50 times.

The project emerged in 2019, while finishing their master’s degree and seeking to develop a project with a positive impact. “With my partners we wanted to do something to generate a change, not only environmental, but also in people. We saw that in Europe this business model has been a trend for a long time, but in Argentina it was not yet developed. When we finished the master’s degree, we left our jobs in multinational companies to dedicate ourselves fully to entrepreneurship”, commented López Silveyra, a graduate in Business Economics.

Since January 2020 they register more than 200,000 kilos of food saved

The business works as a triple impact model. The shops and companies associated with the application generate extra income with what was previously a loss. Users get very good quality products with discounts of between 50 and 60 percent. As a result, feed waste is avoided.

“We are a market place where people not only get food at low cost; is also contributing to a greater cause, collaborating with the reduction of the environmental impact”, Lopez Silveyra said.

The app works only in CABA in delivery and take away format, and ranges from restaurants and small businesses to food production companies. Count on 600 restaurants registered, between 350 and 400 assets, Y 8000 users who use the app every month. There is no cost to join, but a commission is charged per dish sold.

Among future projects, the next step is international. In April, they will open operations in Colombia (Bogotá and Barranquilla). “We want to continue disseminating and generating awareness about caring for the environment and sustainability. They are regions where there is a lot to do”, explained López Silveyra.

Comments (0)

Leave a Reply

Your email address will not be published.