May 16, 2022 3:44 am

Cryptogastronomy. This is how the blockchain is used in Argentina with wines and meats

There are words that are often heard these days (and will be heard more and more): cryptocurrencies, blockchain (blockchain, in Spanish), bitcoin Y token. The concept, although it involves complex mathematical issues, is easy to understand. Data stored on a blockchain is unalterable, because the blockchain works like a paper minute book. Only that its pages are not sewn with thread, but with a cryptographic mechanism that makes them, in principle, inviolable. (In principle because, as the original paper that founded Bitcoin makes clear, the robustness of the block chain depends on the computational capacity of the attacker; in principle and for practical purposes, it can be considered invulnerable with current technologies.) Thus, This is the first time that the problem of double spending with virtual currencies. The reader will find here a detailed introduction to the idea of ​​the blockchain.

Now, who can validate coins, can also validate anything else. For example, the certificate of ownership of a work of art. In that case we are talking about a token (not a cryptocurrency) and this is the case of NFTs, for token no fungible. “Non-fungible” means that, unlike cryptocurrencies, these tokens are not anonymous.

Mike Tango Bravo, founder of Bodega Costaflores, explains that there are several reasons why he uses tokens. “We harvest the grapes in March, we make wine in April and it takes three years of aging before it can be drunk, but we know that it is a finite amount of wine. So in May we issued tokens equal to the number of bottles we produce, and right away people can buy and sell the wine tokens. In short, this is how we launch the bottles for pre-sale, and one with the token can do whatever they want, even resell it. The price is determined by the supply and demand of the market on the platform For example, the token of the 2018 harvest today is around 15 dollars, and that of the 2021 harvest, 1.80 dollars”, details Bravo, who is a project leader in

Each bottle also has a unique and serialized QR code. “If the consumer scans the code, answers five questions about their wine experience and takes a selfie, we give them a share of the company, documented by means of an NFT. I want to demonstrate that we are inundated with false information and opinions that come from platforms and websites that we do not know if they are made by real consumers or by bots”, justifies the businessman, and points out that the state of society before the chain of blocks is similar to what happened with the internet in 1991.

Cabaña Pilagá is dedicated to the breeding of the Braford cattle breed. This company also uses NFT; a cow token digitally represents each of its animals within the blockchain of the Carnes Validadas platform, dedicated to offering traceability services.

“This allows us to increase our productivity, add value to our business and to the meat chain in general. In addition, with this system we were able to offer the first animals with a guarantee in the history of Argentine livestock,” says Juan Martín Miretti, from Cabaña Pilagá, whose meat unit used a few months ago the information collected from the heads of cattle and consolidates it into a QR code, which goes on the packages it exports to Saudi Arabia and Europe.

Diego Heinrich, co-founder and CEO of Carnes Validadas, maintains that, thanks to blockchain technology, it is possible to show, transfer and validate information in a transparent way; for example, about food and health protocols. “All of this used to be done manually and roughly, but today it can be done granularly.”

“Food companies need to optimize traceability and transparency. For example, thanks to the blockchain, a company that buys grains to produce another food has the quality of that raw material guaranteed; a transparency that consumers also demand. Today it would be possible to scan the package of a soy milanesa in the supermarket to find out where that soy comes from, or to find out if a product that claims to be organic really is,” observes Ariel Ismirlian, co-founder and CEO of Wiagro, an Argentine startup that develops technological solutions for the field and that will soon launch blockchain-based services.

“For the final consumer, these innovations should not affect the price of the products, while for the brands it is an opportunity to position themselves in the market due to the information it offers,” says Ismirlian, and indicates that in the future the use of blockchain and tokens could become a standard.

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