January 20, 2022 5:03 pm

He went to live in Pinamar in a pandemic and invoices US $ 500,000 a year with a startup that offers “playful” psychotechnics

A Horacio Llovet (47), like many others, the coronavirus pandemic It led him to rethink what lifestyle he wanted for himself and his family. After many years of working in Chile with executive positions in large companies, left the dependency relationship and launched into entrepreneurship.

In January 2020, Llovet co-founded with Javier Krawiski Nawaiam, a technology startup dedicated to human resources with a novel system. It offers companies the psychotechnical service with a video game, which shows a profile of the applicant for the position in 15 minutes.

In mid-2020, taking advantage of the fact that his wife, Florencia, was a native of the Buenos Aires coast, he settled with his family in Pinamar. He also brought the company’s office to this city. Says it was a 360 degree turn. “If I have a business meeting, I get from one place to another in three minutes, I don’t have any traffic lights. And I can meet at a parador looking at the sea ”, he explains. “I’m going to look for my daughter at school too, everything is close,” he says.

“The pandemic made us realize that we live where we work, not where we want to”, Explain. He decided to reverse it and the “home office” helped a lot. Two years after its launch, Nawaiam is worth US $ 10,000,000 and has a turnover of US $ 500,000 a year. Its growth was exponential. It was launched together in Argentina, Chile and Spain, and this 2022 it will start with operations in the United States. It has 170 clients in 15 countries and plans to multiply that number significantly.

Horacio says that Nawaiam’s video game is like a “labor Tinder” because it serves for companies and workers to do match according to the profile that each one needs.

And the businessmen or the recruiters they can set the video game according to what they need. “For example, if what they want is to search for a certain profile for a position of chief accountant, the company configures the system and sets itself to search for compatible characteristics,” explains Llovet.

The game is a game about global warming. The job applicant is in a boat, the level of the oceans is rising and whoever plays it has to make decisions.

“As if it were a choose your own adventure, artificial intelligence algorithms detect what the natural tendency of the person is and how they would behave in certain situations”, precise. You can, at the end of the day, determine by what percentage that potential worker fits the job you aspire to.

Once this process is finished, the company receives the profile in real time to know if the person who is doing this test matches or not what they are looking for. It is a powerful six-page report that highlights what communication skills, leadership, teamwork the user has and what things can, in this case, develop if they are trained.

But the company is not the only one to receive a refund, so does whoever did the test. “We discovered over time that someone who goes to a job interview and then doesn’t stay leaves with frustration, they don’t know why they didn’t stay. So for them there is also a report ”, says Horacio.

And he clarifies: “There are no good or bad profiles. They are profiles. They may or may not fit the needs of the company in question ”.

This is not the first time that Llovet and his partner have worked independently on work-related matters. The two, graduates in Human Resources from UADE, started in 2014 in Chile with a website called “My first hit”, aimed at allowing young people to find their first job. The site was also set up for Argentina.

Nawaiam’s video game is available in apps for Android and IOS, Apple’s system, but you can’t play it unless you get a key, which is provided by the provider.

One of those who hired his services was the mayor of Pinamar, Martín Yeza. “He wanted to know if his employees were in the right positions or if he had to make modifications and he was amazed at the system,” says Llovet.

Later, companies in the city also hired him. For example, Telpin, which is the internet and telephony provider.

In an official statement, Nawaiam explains the reason for launching in the United States: “Our landing there is not only motivated by a powerful international expansion in commercial terms, but also brings our area of ​​technology and innovation closer to stronger synergies with the entrepreneurial ecosystem, not just from California, but across the country. ” It was in that country that Llovet and his partner found the seed for Nawaiam a few years ago, when they participated in an event in Dallas. Now they return with the dream come true.


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